ABOUT REX

Rex Caldwell runs a social media agency in Miami. He built it from zero. He writes about attention, content, and why you're not posting enough.

Before the agency, Rex was posting content nobody saw. He spent two years making videos in his apartment with zero followers. Then he figured out the game: volume wins. He posted every single day for three years straight. The agency came after.

Now his team manages content for 23 brands across TikTok, Instagram Reels, YouTube Shorts, and LinkedIn. They produce over 300 pieces of content per month. He writes here because most people are still overthinking instead of posting.